The Pocket meida coach
Author: Alan Stevens
Price: £9.99
Published by: howtobooks
Contact www.howtobooks.co.uk
ISBN 1-84528-074-1
Any manager who fears contact with journalists would do well to become acquainted with this book. It gives advice on handling all types of situations from self-promotion to dealing with a crisis.
Its forte is the checklists and guides at the end of each chapter and its insight into the workings of the journalists’ mind.
This is a useful book, slightly thin, but very portable and practical. ‘Handy’ is the adjective which comes to mind.
Useful? Four stars
Well written? Four stars
Value for money? Three stars
Comments are closed.