A breakfast briefing of the HR Directors Club next month plays host to Steve Easterbrook, president and chief executive of McDonald’s UK, and the fast-food giant’s vice-president (people), David Fairhurst.
After a media battering in recent years, McDonald’s is making great efforts to turn around negative perceptions of its employer brand with a new campaign, ‘Not bad for a McJob’. Easterbrook and Fairhurst will address members on what they’re doing to improve the company’s image.
Easterbrook joined the McDonald’s UK business as a corporate accountant in 1993, and in the 13 years since then has spent time in both finance and operations, plus a secondment to McDonald’s in Chicago. He was promoted to his current position in April 2006.
Fairhurst has enjoyed a rich and varied career in HR. His career highlights include: building an HR department from scratch for Transport Development Group being the youngest group manager at Heinz and European director of recruitment and leadership planning for SmithKline Beecham, where he ran a large shared services department.
Before joining McDonald’s, Fairhurst was group resourcing director and then corporate HR director at supermarket chain Tesco. He has been at McDonald’s since May 2005.
The breakfast briefing will take place aboard the HQS Wellington in London from 8.30am to 10.30am on Tuesday 19 September.