Iceland Frozen Foods has moved training to the shopfloor and given staff clear skills targets in a bid to reduce staff turnover by 20 per cent.
"Passport to Success" shifts training from the classroom to equip staff with the skills they need to progress.
Every member of staff taking part has a training "passport" with over 160 "stamps" or training targets to aim for, instead of conventional certificates of achievement.
Iceland's HR manager Beverley Newman wants the scheme, and other HR policies, to reduce the business's frontline staff turnover rate, from 42.5 per cent to around 22 per cent.
She said, "The scheme has improved our training system, so it is now tailored to frontline staff. Before, we would train staff by using equipment such as videos, which would mean that we were pulling them away from their jobs.
"With Passport to Success, staff are being trained on the job."
Passport to Success cost more than £100,000 to set up and aims to train 20,000 of staff.
Currently, a quarter of the retail outlet's new in-store employees leave within the first three months. The supermarket wants to see that number reduced to 20 per cent by the end of the year.
The scheme, which started earlier this year, has "gone down a storm" with employees and managers alike, according to Jason Stevens, Iceland's organisation development projects manager.
Stevens, who is the scheme's co-ordinator, said, "Training was not an interactive issue before, but now they have the information constantly at hand.
"Line managers also love the scheme as it is so easy for them to monitor."
By paul nelson