Swedish furniture giant Ikea has given each of its 9,000 employees a bicycle for Christmas.
The company, which presented staff with the fold-up bikes at the company’s annual Christmas breakfast, said they would help to cut environmental pollution and offer an alternative method of transport to get to work.
It has also offered staff 15% off travel tickets to encourage employees to take public transport rather than travelling by car.
Peter Hogsted, UK country manager at Ikea, said that other employers should follow their example.
“The bike is a fun present but there is a serious message. We all have the responsibility to do what we can to protect the environment,” he said.