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Council staff are being told to stop using informal greetings such as 'love' or 'dear' when welcoming the public, following a complaint by a local councillor.
Employees at Bristol City Council have been told to use more formal greetings after Barbara Janke, the councils Liberal Democrat leader, complained staff's attitude towards the public was too casual.
In a memo to reception and security staff, managers said they must now use the terms 'Sir' or 'Madam'.
However, the Daily Telegraph reports that a Tory councillor, Richard Eddy, has attacked the move, claiming visitors prefer a friendly welcome to faceless bureaucracy.
