Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Learning & developmentSupplier NewsQualifications

Institute of Sales and Marketing Management launches new qualifications

by Personnel Today 10 Feb 2011
by Personnel Today 10 Feb 2011

The Institute of Sales & Marketing Management (ISMM) has launched new qualifications as part of a long-term national framework initiative to raise the parity and esteem of vocational training. 


“The notion that sales people are only as good as their last year’s sales is starting to disappear,” said Denise Edens, the ISMM’s Director of Education, “and, with the sluggish economy and the emergence of sales academies, employers are looking for sales people who have something over and above the average.  Those who can show that they’ve invested in their professional development, on top of a great track record and excellent references, stand a better chance of moving up the career ladder.”


The ISMM’s new qualifications fit into a framework, called the Qualifications and Credit Framework (QCF). The QCF is a database of qualifications mapped to a grid showing on one axis the level of difficulty and on the other axis the ‘size’ of the qualification. 


The levels go from one to eight, and the size is determined by name, with ‘small’ qualifications being called Awards, ‘medium’ ones Certificates and ‘large’ ones Diplomas.  Qualifications comprise units which different awarding organisations, such as the ISMM, share, and each unit is worth a certain amount of ‘credit’, based on the size of the unit. 


The ISMM’s level 1, 2 and 3 qualifications are now open for registration.


“There are Awards at level 1; Awards and a Certificate at level 2 and Awards, a Certificate and a Diploma at level 3,” said Denise.  “We’ll be introducing level 4, 5 and 6 Awards, Certificates and Diplomas on 1st April.”


The ISMM’s qualifications have been written by practising sales trainers and reviewed by companies, colleges and universities to make sure they cover all the up-to-date content needed to succeed in a sales role today.  They contain some theory, such as understanding the sales cycle and the ‘7Ps of marketing’, as well as skills such as negotiating and closing sales.


ISMM qualifications are recognised by Ofqual, the UK Government qualifications regulatory body, which ensures that qualifications are of the highest standard through its rigorous quality assurance procedures.


Denise Edens added: “ISMM qualifications can be taken full or part-time, by classroom, blended or distance learning.  At levels 1 and 2, students don’t need any experience of working in sales but it helps to have more experience at level 3 and above. 


“QCF qualifications are designed to fit around work and family, consisting of small bite-size units which can be taken one by one, banked and built up over time.  Learners are entitled to their own nationally recognised Learner Record where they can bank all of the credit they’ve achieved. “

Avatar
Personnel Today

previous post
Cycle-to-work schemes improve employee engagement, say businesses
next post
Caterer.com Launch National Awards Recognising Hospitality Industry’s Best Employers

You may also like

Young people’s skills don’t match employer needs, finds...

11 May 2022

How flexible learning can close the digital skills...

9 May 2022

Productivity blighted by users’ tech problems, research reveals

6 May 2022

Half of employers want to replace apprenticeship levy...

7 Apr 2022

Learning and talent management: how a united strategy...

2 Apr 2022

Demand for L&D professionals soars as firms prioritise...

30 Mar 2022

‘Clear market failure’ to meet reskilling needs, say...

15 Mar 2022

How to ensure that ‘bad days’ don’t happen...

15 Mar 2022

The importance of being an ethical leader and...

15 Mar 2022

Mentoring unsuccessful when employees lack empathy, study finds

10 Mar 2022
  • What it really means to be mentally fit PROMOTED | What is mental fitness...Read more
  • How music can help to ease anxiety at work PROMOTED | A lot has happened since March 2020, hasn’t it?...Read more
  • Why now is the time to plug the unhealthy gap PROMOTED | We’ve all heard the term ‘health is wealth’...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+