Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Latest NewsHR strategyEmployer branding

Intercontinental Hotels spends £5.4m on employee engagement programme

by Mike Berry 24 Jul 2006
by Mike Berry 24 Jul 2006

Intercontinental Hotels is spending $10m (£5.4m) on an employee engagement programme as part of a project to reposition its global brand.

Senior executives, managers and employees are attending workshops as part of the company’s ‘You Bring it to Life’ programme. The project covers 40,000 employees in 140 hotels across 60 countries.

David Anderson, vice-president of global brand innovation at Intercontinental, said the programme should bring to life a brand proposition, based on local knowledge and personal attention, and focus on the delivery of an “individual” customer experience.

“The idea of luxury in the hotel industry is becoming less defined. In the past, hotels focused on who had the fluffiest pillows or the comfiest beds. It is now moving towards customers’ experiences and getting more out of your travel,” he told Personnel Today.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

“There is a great opportunity for Intercontinental to attract those people who want more out of their stay in a hotel,” he said.

Intercontinental, whose parent company also owns Holiday Inn and Crowne Plaza, worked with consultancy Grass Roots in developing training content, communications and presentation materials in more than 20 languages.

Mike Berry

previous post
HR initiative saved my life
next post
Businesses lose millions as productivity wilts in UK heatwave

You may also like

UK job vacancies fall to a 10-year low

17 Jul 2025

Zero-hours employees may have to request guaranteed hours

17 Jul 2025

RAD Awards 2026 open for entries

16 Jul 2025

Sick pay reforms ‘deliver £2bn of benefits’ –...

16 Jul 2025

Trans row nurse cleared of misconduct as tribunal...

16 Jul 2025

Hugh’s Law calls for paid leave for parents...

16 Jul 2025

Inflation increases by more than expected

16 Jul 2025

Beware the unintended consequences of the NDA ban

16 Jul 2025

Number of police working second jobs doubles

15 Jul 2025

Mansion House speech: will employers’ pension contributions rise?

15 Jul 2025

  • Empower and engage for the future: A revolution in talent development (webinar) WEBINAR | As organisations strive...Read more
  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+