Land Rover tees up staff morale booster

Land Rover’s UK workers are being given the opportunity to hone their
golfing skills after huge interest in the game was shown during a pilot scheme
run at the company’s manufacturing site in the West Midlands.

Golf lessons were highlighted as being high on many employees’ wish lists by
the company’s Associate Development Scheme (ADS), which aims to boost
productivity and staff morale by enabling staff to take up non-work-related
studies or hobbies. Land Rover is now offering one-to-one coaching sessions with
local professionals from the Professional Golfers’ Association.

More than 500 employees each year are expected to take advantage of tailored
lesson packages, all funded by the ADS.

The ADS is an independent organisation within Land Rover formed by a joint
initiative between unions and Land Rover management in November 2001.

Sian Hewkin, ADS co-ordinator, said the development scheme enabled employees
to undertake non-work related education, training and development of their own
choice they would otherwise not get the opportunity to pursue.

"It provides employees with the initiative to learn new skills and can
lead to a qualification," she said.

Each of Land Rover’s 11,500 employees receives £160 to spend on a variety of

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