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A recruitment gameshow run by Eversheds in universities has significantly increased the quality of applicants to the law firm.
Nine out of 10 undergraduates who apply to Eversheds to take up lawyer posts do so because they have met a solicitor from the company through such initiatives, explained Michael Hunting, Eversheds director of graduate recruitment.
In the "Life as a Lawyer" gameshow, Eversheds lawyers role-play workplace scenarios, such as sexual harassment situations, and ask the student audience for their opinions.
Hunting said, "Students can see what life as a lawyer is really like, and if they do not like it then they will not apply, which means that only motivated students apply."
It also provides potential applicants with a taste of the company culture. "The students can see that we are a fun firm which involves its employees at all levels. They get to speak to a member of our staff and find out first hand about the company's culture," Hunting said.
Eversheds has 300 trainee lawyers and recruits 125 a year.
