Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Artificial intelligenceLatest NewsRecruitment & retentionHR TechnologyThe HR profession

The dangers of faking it on LinkedIn

by Adam McCulloch 21 Jul 2023
by Adam McCulloch 21 Jul 2023 Photograph: Shutterstock
Photograph: Shutterstock

LinkedIn uses are having a lot of fun with AI fake profile images, apparently. And HR has taken it upon itself to dampen down the excitement …

Will our jobs be replaced by AI? Is increasing misinformation the inevitable result of AI on social media? Will AI lead to more bias in recruitment? Will AI lead to humans’ extinction?

So many questions, none of them particularly cheery.

As many of these hilarious videos have shown it’s all too easy for AI image generators to go wrong with some nightmarish results” – Neil Finegan, DLC Training

But happily, a new use of AI is causing a few laughs on LinkedIn. Thanks to AI image generators we can have smoother skin, more chiselled features, expensive jewellery, designer outfits, and exotic backgrounds. We can now shed weight, have whiter teeth, and lose a few years too. Well, it would save money and time on dentistry, clothes shopping, makeup and moisturiser I guess, so what’s not to like?

HR firm DLC Training tells Personnel Today that #aiheadshots has more than 3.1 million views on TikTok with over 2.6 million views on some of the most popular videos which shows users how to create professional LinkedIn headshots in minutes.

A lighthearted take on HR

AI revolution? ‘What if I like repetitive tasks?’

Puppy love at the Festival of Work 2023

What do you feel about your boss? Anything?

Is punctuality overrated?

Robots and tea drones: let’s face the office future together

Are we really this vain? Do people really network and do business on the basis of what someone looks like? The suggestion is outrageous! Surely, LinkedIn, unlike Facebook with all its boasting about holidays and “today’s office” clickbait, is a more serious business-oriented forum, where we share data, insights, thought-leadership, research findings that make us look good … I mean, that have a positive impact on the bottom line, contribute to the knowledge economy, connect with key thinkers, you know, all that stuff. Whatever.

Being in HR, DLC Training wishes to put a dampener on the all the fake image fun and share a warning with those keen to give it a go.

Neil Finegan, industry-expert tutor from DLC Training, says: “Using AI image-generating apps for your next LinkedIn headshot is a much quicker option than paying hefty fees for a professional photographer, new business attire and or hair and makeup.” But: “Be careful with the images you’re choosing to represent yourself or your business online. As many of these hilarious videos have shown it’s all too easy for AI image generators to go wrong with some nightmarish results. Always do a thorough check of the final image to make sure there are no subtle or glaring mistakes to avoid potential embarrassment with a future or current employer”.

Do people really network and do business on the basis of what someone looks like? The suggestion is outrageous!”

There are also ownership and usage rights to consider – as ever with AI. TikTok user @gracesplace explains in her – viral – video (with over 170k likes!?) it’s crucial that users check any terms and conditions as well as app permissions before uploading any of their own images. Finegan adds: “Some platforms may even retain the rights to the generated images so always make sure you check the small print.”

He suggests that using AI-generated headshots raises concerns about authenticity when people are on the hunt for a new job. “While AI is great at creating visually pleasing images by analysing data and patterns, these kinds of images can lack the human touch and personal element which might help you stand out from the crowd.

Finegan adds: “If in doubt, stick to an authentic image which will help you put your best foot forward! Hiring managers and colleagues will be much more impressed with a genuine image that might be a little bit imperfect over a characterless AI version.”

Those of us with LinkedIn profile pictures – by no means all users have one – would prefer to stick to our authentic, unadorned photographs I’m sure. They just happen to have been taken 20 years ago …

Latest HR job opportunities on Personnel Today

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.


Browse more human resources jobs

 

artificial-intelligencelinkedin
Adam McCulloch

Adam McCulloch first worked for Personnel Today magazine in the early 1990s as a sub editor. He rejoined Personnel Today as a writer in 2017, covering all aspects of HR but with a special interest in diversity, social mobility and industrial relations. He has ventured beyond the HR realm to work as a freelance writer and production editor in sectors including travel (The Guardian), aviation (Flight International), agriculture (Farmers' Weekly), music (Jazzwise), theatre (The Stage) and social work (Community Care). He is also the author of KentWalksNearLondon. Adam first became interested in industrial relations after witnessing an exchange between Arthur Scargill and National Coal Board chairman Ian McGregor in 1984, while working as a temp in facilities at the NCB, carrying extra chairs into a conference room!

previous post
UK is the most expensive world location for expatriates
next post
Mental health and money: government urged to join up support

You may also like

CIPD appoints expert in AI to boost support...

8 May 2025

How can businesses build protections for gig workers?

7 May 2025

Quarter of employees worried AI will threaten jobs...

28 Apr 2025

How can HR battle the rise in identity...

27 Apr 2025

Google concerned by slow AI take-up in UK

25 Apr 2025

HR teams build AI use but seek more...

14 Apr 2025

The future of work: is the UK workforce...

11 Mar 2025

New employment rights top priority for HR teams

10 Mar 2025

Singapore’s biggest bank slashes 10% of its workforce...

25 Feb 2025

What does the TV show Severance tell us...

14 Feb 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+