Logo sparks more criticism

• Another comment to add to Julian Burch’s thoughts about the CIPD (Guru, 18 July). Claire McCarron e-mailed us to criticise the CIPD logo as “cheap, trashy and gimmicky”.

As for the firework symbol, she adds, “It may represent ‘sparking’ a new era of the IPD, but as a current student I am disappointed that the next certificate I receive will have this bland symbol on it.

“Bring back the old logo, at least it had some semblance of professionalism about it, and I thought that was the image the CIPD was trying to create.” Well, you can’t win them all.


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