McDonald’s shrugs off ‘McJob curse’ to win Best Place to Work in Hospitality Award

McDonald’s Restaurants was named Best Place to Work in Hospitality 2007 last night (Monday, 22 January) at an awards ceremony run by Personnel Today’s sister magazine Caterer and Hotelkeeper.

McDonald’s took the prize for Best Restaurant/Bar to Work For (11+ properties) and the judges also voted it the overall winner.

The award completes a remarkable transformation for the fast food giant’s employer brand and reputation. It has worked hard to combat the “negative misconceptions” associated with the ‘McJob’.

David Fairhurst, McDonald’s vice-president (people) in the UK, said that a huge gap existed between the external perception and the internal reality of working at McDonald’s.

“Our employer reputation isn’t justified, we have to accept that this association exists and correct it,” he said.

Last year McDonald’s spent £14m on staff training and employs 67,000 workers at 1,250 outlets in the UK alone.

The other category winners were:

  • Malmaison & Hotel du Vin – Best Hotel to Work For (11+ properties)  

  • Starwood Hotels and Resorts – Best Hotel to Work For (1-10 properties)

  • Ego Restaurants – Best Restaurant/Bar to Work For (1-10 properties)

  • The Brookwood Partnership – Best Contract Caterer to Work For

  • The ICC (NEC Group) – Best Individual Catering Unit to Work For

  • Procter & Gamble – Best Catering Supplier to Work For

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