Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

HR strategy

Need to know: describe a competitor’s structure

by Jan Hills 31 Oct 2008
by Jan Hills 31 Oct 2008

Understanding your competitors is a very important way of understanding your own company or organisation better because it is only really possible to properly understand your own company in the context of what’s going on around it.


Having this understanding also makes you much more credible when talking to line managers about strategic issues, and it’s not only about understanding what’s different, but also about what’s the same.


Looking at how your competitors structure and approach their businesses will help you to understand their strengths and weaknesses in relation to you. It will allow you to benchmark what is happening in your own organisation, and help you to challenge some of the ways in which your business does things.


You should also consider what lies behind their structures: what are their cultures like how are people treated what do their reward system look like, and how well liked are they? The answers to these questions can tell you a lot about how well your competitors might be perceived as employers. The answers might also help you to better understand why your business does things in the way that it does. Ultimately, these answers might give you some insight into different ways of doing things that could potentially benefit your own organisation.


Understanding how your competitors operate will also support your recruitment and retention of staff. Does the way in which your competitors work translate easily into the way that your organisation works? Would their people be good potential employees for you? Also, if you find that one of your competitors is changing its structure, will that make it more or less attractive to any of your people who might be considering moving?


It is also helpful to look at things that contribute to their image in the market place. Things such as your competitors’ approaches to corporate social responsibility, branding and values, and their external communication practices will help you understand them more fully.


Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

We have discussed a number of different ways in which you might go about seeking out this information over the last six months – from networking, reading the trade press, conducting interviews, to asking headhunters to include competitor reports, and so on. Hopefully, you will be beginning to see the benefits of some of these activities, and if you need a reminder you might find it helpful to look back at some of our past articles online such as Name the chief executive of the company’s three top competitors.


Jan Hills, partner, Orion Partners

Jan Hills

previous post
Sandra Isaac: My mentor
next post
Managing redundancies: trade secrets

You may also like

University of Salford launches Better Working Lives cluster

14 May 2025

Why HR burnout is a strategic issue

12 May 2025

Succession planning now ‘more of a priority than...

24 Apr 2025

High performance is not the preserve of ‘superstar’...

3 Apr 2025

What do HR specialists enjoy most about their...

21 Mar 2025

Ben & Jerry’s accuses Unilever for sacking boss...

20 Mar 2025

Employee engagement: Growing disconnect between effort and recognition,...

13 Mar 2025

Mitie appoints Kathryn Dolan as chief people officer

6 Mar 2025

Return to the office: Gartner highlights the risks...

27 Feb 2025

Josh Bersin research: most HR leaders are now...

20 Feb 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+