Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

PoliceEarly careersLatest NewsHR strategyRecruitment & retention

Police job ads should copy Armed Forces’ campaign says police improvement agency people chief

by Louisa Peacock 5 Aug 2008
by Louisa Peacock 5 Aug 2008

EXCLUSIVE

Police recruitment should mirror that of the Armed Forces by advertising for the full range of career paths it has to offer, a senior policing figure has urged.

Only in this way will the police service offer a career path to rival any other in the public and private sector, and attract the best and brightest graduates, according to chief people officer Angela O’Connor at the National Policing Improvement Agency (NPIA).

Speaking exclusively to Personnel Today, O’Connor praised the current television and internet adverts used by the Army and Navy to attract all types of job roles, from engineers, to ICT support to soldiers. She said the police service should do more to ‘sell’ the various careers on offer to new graduates by joining the police, from forensics work, to covert operations to response units.

“Police recruitment needs to be a lot more confident and assertive about selling ‘policing UK’. The brand is there in some ways but it’s quite narrow. People think of an officer on the street [when they think of a policing career] but that’s narrow.

“The more you find out about what’s on offer, and the difference between someone out on streets dealing with response, to forensics, to covert – it’s amazing. One of things we need to do is think about how we communicate about the jobs that are available.”

She added the Armed Forces adverts, which focus on other careers available other than purely being a frontline soldier, were “excellent campaigns”.

In July the policing green paper announced a graduate fast-track scheme that will be brought into the service as early as October. Overseen by the NPIA, it will last up to three years for each officer.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

O’Connor said that already 87 officers had passed the relevant assessments to enter the scheme, known as the high potential development scheme. She acknowledged the programme would be as good as any other graduate schemes run by the public or private sector to attract the best talent.

“This will rival other schemes, it’s about modernising the police force,” she said.

Louisa Peacock

previous post
Surviving a recession is focus for CIPD’s annual conference in Harrogate
next post
Brewery SABMiller expands HR director’s role to cover supply chain with new appointment

You may also like

Third of firms plan more job cuts after...

17 Jun 2025

One in four young workers rate mental health...

17 Jun 2025

Lack of role models a ‘barrier’ for people...

17 Jun 2025

WFH employee who falsified timesheets loses unfair dismissal...

16 Jun 2025

Sleeping security officer wins £20k for unfair dismissal

16 Jun 2025

HR and employment leaders feature in King’s birthday...

16 Jun 2025

Pride 2025: why corporate allyship still matters

16 Jun 2025

Menopause claims triple in two years, tribunal figures...

16 Jun 2025

Personnel Today Awards 2025: One week to final...

16 Jun 2025

The employer strikes back: the rise of ‘quiet...

13 Jun 2025

  • Preparing for a new era of workforce planning (webinar) WEBINAR | Employers now face...Read more
  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+