Friday 2 November is the final deadline for entering the 2013 RAD Awards. The deadline will not be extended this year, so make sure you get your entries in on time.
The categories:
Best Use of Print Advertisement
Best Use of Digital Media
Ambient/Outdoor
Audio Visual
Recruitment Literature
Employee Communications
Employer Website
Employer Brand
Candidate Experience
Graduate Campaign
Emerging Talent Campaign
International Campaign
Best Campaign
Campaign Site
Best Use of Social Media
Best Use of Mobile
Innovation
Best Work of the Year
What the judges are looking for
“After passing the ‘good’ benchmark with cost-per-hire statistics or reduced attrition percentages and proof of sound return on investment (ROI). The key themes I’d be looking to ‘great’ entries should demonstrate effectiveness of: knowing your target audience; the driving message; use of delivery channel; and rigorous creation and execution – basically the impact.” Tsz Wu, technical director and co-founder, Pink Squid
“For me, personally, it’s about communication that’s engaging, on brand and gets candidates involved in the culture of the business in an innovative and intelligent way. And, of course, achieves great results.” Manda Crowder, founder, andsome
“Originality, creativity and quality of execution – and, ultimately, was it successful?” Malcolm Kemp, director of talent acquisition, Betfair
“Great execution on the brief, measurable ROI and advertising that engages with people to enhance the employer’s brand and motivates relevant jobseekers to apply for the roles.” John Salt, website director, totaljobs.com
Dates for your diary:
Entry deadline: 2 November 2012
The RAD Awards: 31 January 2013
To enter, visit the RAD Awards website.
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