The
top award at the RBI Recruitment Advertising Awards 2004 went to the RAF and
agency J Walter Thompson. The event, at the Grosvenor House Hotel in London,
was hosted by actor Steve Coogan, in his guise as Norwich’s favourite son, Alan
Partridge.
Partridge
raised the roof with his observations, largely at the expense of the event’s
sponsors and the people of Scotland.
He
said he was disappointed that a fact-finding trip to the North revealed that
while all homeless people in England were Scottish, it was not the reverse
north of the border as they were all Scottish too. This is, of course, not the
view of Personnel Today.
Judges
at the awards had to choose between 600 entries for the 18 categories, and
agency AIA took home seven awards.
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Other
winners included HM Prison Service in the Central Government & Government
Agencies category, Virgin Atlantic Airways for general appointments, the
Territorial Army for best employer website and London Borough of Barking &
Dagenham in the local government/ education category.
Recruitment-marketing.co.uk
gave away a Mini, which Partridge said was a lovely prize, if a little cramped.
