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Safeway is rolling out a coaching scheme for 900 middle managers after a development programme for top management led to reduced staff turnover and increased profits.
The executive coaching programme that was run in 2000 for its 100 most senior managers has helped the company reduce turnover among the firm's 92,000 staff - it has dropped by 15 per cent to 30 per cent a year.
The company has also re-entered the FTSE 100, almost doubled its share price and added a million new customers.
Jim White, HR director at Safeway, said the coaching programme by Lane4 has improved staff morale and led to almost zero turnover among the senior leadership team.
"The business has got stronger because we have been able to retain and develop senior leaders," he said.
Safeway has now trained 10 senior HR professionals in staff coaching to run a similar programme for its 900 middle managers in September.
