Thirteen
people have lodged complaints with the Advertising Standards Authority (ASA)
claiming a Sunday Times ad was offensive.
The
ad, ‘What Turns Businessmen on?: DOMINATION’, was designed to drum up
recruitment advertising.
But
many people, including Tess Finch-Lees, an independent diversity specialist,
were offended by the ad.
"By
emphasising the word businessmen in almost every sentence, the Sunday Times is
excluding women," Finch-Lees said. "That serves to reinforce the
status quo and keep women in their place – on the sidelines of the business world,
and not as key players."
