Soul traders

are turning increasingly to spiritual guidance, so you may feel it’s time to
gen up on some genuine philosophical gurus. Here are a few to start you off on
the path to enlightenment, by Jane Lewis

has a habit of taking words and re-engineering them to suit its own needs. So
it is with “guru”. Test this out by asking a colleague to name two gurus who
have made an impact on the business world. The odds are that they will come out
with Peter Drucker, Charles Handy, Tom Peters or, if they are feeling
patriotic, Sir John Harvey-Jones. You’ll cast around in vain for a mention of
the Baghwan.

recent developments suggest all that might be about to change. A growing number
of unashamedly spiritual philosophers – real gurus, if you like – are making
inroads into the business world. When an organisation as traditionalist as the
CIPD can make room at its conferences to discuss the impact of shamanic
techniques on morale and performance, you know the issue has become a
significant one.

is at the root of this growing quest for spirituality in the workplace? No
doubt it owes much of its momentum to Western society’s wider adoption of
Eastern meditation and self-improvement techniques.

the boundaries between home and working life blur, an overspill of some kind is
inevitable. As many US organisations demonstrated in the 20th century,
companies can often flourish on a common set of ethics frequently grounded on a
shared system of spiritual belief.

the real problem with gurus will always lie in sorting the wheat from the
chaff. No-one needs reminding that this is an area in which charlatans

recent years, some decidedly questionable organisations have specifically
targeted the corporate world in their recruitment campaigns. They have managed
to capitalise on the blurred ground between management “self-improvement”
techniques and something more sinister.

we offer a potted guide to some of the more obviously benevolent gurus that
have emerged in recent years. Enjoy the karma.

Dalai Lama

His Holiness Tenzin Qyatso, the 14th Dalai Lama, is the exiled spiritual
leader of Tibet and has an impeccable Buddhist pedigree. Held to be the
reincarnation of the previous 13 Lamas, he can trace his spiritual line back to
Avalokiteshvara, or Chenrezig – holy early followers of the Bodhisattva, or
Buddhist way. Plucked from his peasant family for a life of spirituality at the
age of five in 1940, he was forced into exile in 1960 after the Chinese
government announced the “peaceful liberation” of Tibet. Subsequent brave
efforts bringing about the bloodless withdrawal of the invader won him the
Nobel Prize for Peace in 1989.

Everyone loves the Dalai Lama. He’s up there with Mother Theresa and Nelson
Mandela on the world super-icon stakes, and countless celebrities, politicians
and royalty (including the Prince of Wales) have gained inspiration from him.
More recently, he’s been making strides in new economy circles: Mark Benioff, head
of, is a fan.

“Why do we need to cultivate the thought that other sentient beings are
precious and valuable? Because they are really the principal source of all our
experiences of joy, happiness and prosperity… Our feelings of comfort and sense
of security are dependent upon other people’s perceptions of us and their
affection for us. Human affection is the basis of our existence. Our life
cannot start without affection, and our sustenance and proper growth depend
upon it.”

The Bodhicaryavatara, or guide to the Bodhisattva’s Way of Life, on which
he has commented extensively. The text of his Nobel Prize speech.

The adoption of Buddhism, with its emphasis on altruism, would make
everyone in the office much nicer to work with.  Good value for money: you can attend a three-day course with the
DL for just $150 (excluding service charge).

 Too much emphasis on being nice may
take the edge off competitiveness. Buddhists in business can appear unbearably
smug (Anita Roddick).

Peace and non-violence, compassion, altruism, ethics, precious freedom,
lamrinm chenmo (path to enlightenment), madhyamakavatara (guide to the Middle

If you’re going to get into Buddhism, you may as well follow the main man.
The Dalai Lama’s status as an exiled national leader also means you can combine
spiritual satisfaction with concern for human rights.


A former philosophy professor, Koestenbaum decided 25 years ago to apply
the insights he had gained in philosophy and psychiatry to business strategic
management. Since then, he has emerged as “one of the global economy’s most
trusted sages, therapists and secular priests”. Founder and chairman of PiB and
the Koestenbaum Institute, his message is that the key to achieving business
results lies in the development of the leadership mind. To that end, he has
developed the Leadership Diamond methodology, which “compresses the complexity
of universal themes into a simple but not simplistic model”.

Koestenbaum has won many admirers in blue-chip corporate circles. He claims
to have advised “with intensity” IBM, Electronic Data Systems, Ford, Citibank,
Volvo, Amoco and Xerox, to name but a few. An extensive author, his books
include The Heart of Business, Managing Anxiety, and Is There an Answer to

“The Diamond distinguishes four interdependent leadership imperatives or
‘orientations’: Ethics, vision, courage and reality. These orientations are
your inner resources, always available to help you if you access them. The
space within the Diamond is your leadership capacity, which is called

Leadership, The Inner Side of Greatness.

Links philosophical insight with bottom-line business issues.  Gives advice on how to break through “stuck
points” and gain maximum impact with the least effort.

The notion that you can improve your leadership qualities with the “least
effort” by cultivating your “leverage corner” or weakest orientation may be
overly simplistic. And he bears a striking resemblance to Colonel Sanders of
Kentucky Fried Chicken fame.


Relationship, orientation, bottom line, stuck points, strategic, systemic,
transformation, teamwork, principles.

You have to admire his determination to create a win-win relationship
between business results and human values. Anyone wanting to combine online
leadership learning with applied wisdom and historical depth should sign up
with this “rare and valuable father figure” forthwith.


Hailed by Time magazine in 1999 as one of the “top 100 icons and heroes of
the century”, Chopra has done more than any other individual to familiarise the
American people with the tenets of Eastern mysticism. Born in India, he is a
qualified doctor who combines his spiritual message with practical suggestions
for physical well being and self-improvement. In 1996, he opened the Chopra
Center for Well-Being in La Jolla, California, offering everything from yoga,
chanting and meditation, to Ayurvedic and conventional detox treatments.

“The poet-prophet of alternative medicine” is a prolific author and
translator of mystic classics. His 25 books, translated into 35 languages, have
won him a strong global following, but his heartland is still California.

“Everything that we experience as material reality is born in an invisible
realm beyond space and time, a realm revealed by science to consist of energy
and information… We are now ready to understand divine intelligence directly.
In many ways, this new knowledge reinforces what spiritual traditions have
already promised… Unless some small part of God touches the material world, he
will remain inaccessible forever.”

Too many to name. His website is currently giving prominence to “How to
Know God”.

Easily accessible. Bridges the gaps between spirituality, science and
modern commercial imperatives. Provider of imaginative package holidays.

Can you cope with all that “primordial sound meditation” (aka chanting)?

Energy, quantum soup, information, miracles, darshan (blessings), pujas
(rituals), dormant potentialities, detox.

If you’re seeking a more holistic approach to life, this is the guy for
you. You could read his On the Shores of Eternity, new English versions of
poems by Rabindranath Tagore, while undergoing colonic irrigation at the Center
for Well-Being. Either way, you’re bound to emerge feeling positive about life.


Kenton hurtled on to the HR sphere when she told the CIPD that companies
should follow shamanic techniques to improve morale and performance. This
former Harpers & Queen editor is clearly a renaissance woman, combining
advice on achieving health, beauty, personal development and spiritual power
with an undoubted entrepreneurial streak. Kenton achieved sales of £2.3m within
two years of launching her regenerative skin product onto the UK market.
Daughter of the late US jazz musician Stan Kenton, she is also a social and
environmental activist and TV cook.

Everyone from Estée Lauder, through Unilever to the European Parliament.
Kenton’s insistence that good health boosts creativity, power and autonomy –
both personally and in the business environment – has found fertile ground in
corporate circles. Other clients have included Guinness, Boots and L’Oreal.

“Real health, creativity and power come from within. The only true ‘guru’
is the human soul.” She can provide tools and techniques to help you release
your potential for energy, health and personal freedom, and thus improve your
home and working life.

Choose from more than 30 best-selling books. Passage to Power sounds
promising for business types.

Learn how to be beautifully effective at the same time as being effectively

May not appeal to unreconstructed males who don’t use moisturiser.

Natural healing, vibrant, passion, raw, origins, ageless ageing.

A breath of fresh air on the management consulting circuit, Kenton’s
obvious ability to practise what she preaches attracts admiration. Sign her up
if you’re serious about work-life balance issues and want advice about healing
the planet.


Testament to the continuing power of word of mouth recommendation, this
former professional artist – known by some as the “Mad Russian” – has been
curing addicts of all kinds for 20 years. Now based in Brookline,
Massachusetts, Shubentsov claims his gift for healing springs from a
“heightened energy field”. Nobody knows how he does it, but his efficacy has
been scientifically corroborated. He treats around 500 people a month.

Desperate individuals from all over the US and, increasingly, Europe.
Shubentsov has a strong following in international fashionista and celebrity
circles. Clients have included Courteney Cox, Fran Leibovitz and the novelist
Amy Tan.

“I am the eraser. Physically, I transform energy. I remove the mistakes in
energy fields that surround addicts. I correct it like it’s supposed to be.”

Cure Your Cravings, co-authored by Barbara Gordon.

An ardent believer in the virtues of common sense, toughness and patience.
Reasonable rates, and excellent follow-up service.

Possibly too many similarities with that other mad Russian, Rasputin.
According to one observer, Shubentsov has “all the subtlety of a professional
wrestler”. He personally admits to “zero diplomatic ability”.

Eraser, your last chance, energy, electromagnetic field, sixth sense,

Could be a useful means of prolonging the lives of talented but dissolute
senior executives.

Dr V

Based in the remote Indian town of Madurai, 82-year-old Dr Govindappa
Venkataswamy is the most admired cataract surgeon on the subcontinent. Since he
opened his first eye hospital in 1976, he has given sight to more than 1
million people, usually for free. Yet Dr V is so productive that his hospital
enjoys a gross margin of 40 per cent. Achieving this feat has led to him being
credited with solving the mystery of leadership: how you go about translating vision
into reality. As one follower has remarked, “He is a doctor to the eyes and a
leader to the soul. Dr V teaches that work can be a vehicle for

A growing band of US business writers who trek to Madurai to see the doctor
in action.

“If Coca-Cola can sell billions of sodas and McDonald’s can sell billions
of burgers, why can’t I sell millions of sight-restoring operations and,
eventually, the belief in human perfection? With sight, people can be freed
from hunger, fear and poverty. You can perfect the body, then perfect the mind
and soul, and raise people’s level of thinking and acting.” He believes that if
you understand the deeper principles of your work (and your purpose in the
game) and follow those aims, you achieve a power that draws resources – money
and people – to you.

Dr V is a doer, not a pontificator. No sacred text has emerged to date.

Fantastic. Dr V has cracked how to find the path to ultimate spiritual
perfection, give to the poor, and still be profitable. The ultimate in utopian
volume marketing.

Message doesn’t go down too well on Wall Street.

Perfection, vision, self-knowledge, self-transcendence, giving,
non-violence, truthfulness, light.

Dr V is living proof that the reward for work is not what you get out of
it, but what you become from it. Still, signing up to all his ideals may be a
bit of a long shot for most.

Comments are closed.