Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Sounding HR out

by Personnel Today 26 Mar 2002
by Personnel Today 26 Mar 2002

What are we doing to challenge attitudes and change perceptions towards
working with deaf and hard of hearing people? Roisin Woolnough discovers how HR
plays a vital role in raising awareness and helping staff to understand issues
surrounding deaf people in the workplace

Before the Disability Discrimination Act came into force in 1995, deaf
people were twice as likely to be unemployed as non-deaf. Now, they are
two-and-a-half times more likely to be unemployed, according to research by the
Royal National Institute for the Deaf.

There are 8.7 million deaf or hard of hearing people in the UK – which
amounts to one in seven people – and 3.3 million of them are of working age.
The DDA requires any employer with 15 or more staff to make ‘reasonable
adjustments’ to enable disabled people to work.

RNID research shows that 74 per cent of employers have an Equal
Opportunities Policy and want to comply with the Act. However, Sharon Collins,
director of services and employment, learning and skills at the RNID, says most
do not have the correct procedures in place to ensure people with hearing
problems have a fair chance of succeeding.

"Deaf and hard of hearing people are very disadvantaged in the labour
market," she says. "Yet they have a whole range of skills and
abilities to offer and are an untapped pool of labour."

After conducting a survey into disability issues last year, the CIPD found
the main problem is other people’s perceptions of the disabled. Called The
Change Agenda – adapting to disability, it wasn’t so difficult after all, the
survey was carried out among more than 800 HR managers. Eight out of 10 of them
said adapting their workplaces and procedures to accommodate disabled people
was easy.

The biggest challenge was changing the attitudes of fellow workers, with a
third of respondents describing it as a difficult task.

"It’s about changing perceptions and stereotypes," says Dianah
Worman, disability adviser at the CIPD. "The more we can get people to
understand the issues facing deaf people, the easier it is to promote different
ways of doing things."

Towards the end of last year, the RNID held an employment seminar to educate
employers about good workplace practice for deaf and hard of hearing people.
"We talked to people about how to create an environment that allows deaf
people to perform properly," says Collins.

Employers need to ensure the appropriate policies, procedures and support are
in place to maximise the potential of any disabled employees and make them feel
comfortable at work. Yet, many employees with hearing problems complain they
are inadequately catered for.

After surveying 1,099 mostly profoundly deaf people, the RNID found that 64
per cent have experienced communication difficulties at work, 90 per cent say
they could do a better job if they had the correct communication equipment and
60 per cent were looking for another job because of their treatment at work.

HR has a vital role to play in addressing these problems, creating the right
environment and raising awareness. "There needs to be far more awareness
training to help people understand the issues and do things differently,"
says Worman.

The bank HSBC has a dedicated diversity and employee support department
within its HR function, with two disability managers. One of them, Sue Kennedy,
says the company has proactively promoted workplace diversity for more than 10
years. "We run a one-day awareness course on disability, which covers
legislation, best practice and our company policy. We also run a one-day equal
opportunities course, which features disability. Typically, attendees are line
managers. We also run seminars and take disabled work experience people."

The RNID advises companies such as HSBC on best practice. It can assess an
organisation’s disability policies, run awareness courses, issue staff with a
‘Don’t Panic’ pack to help them when they are dealing with a person with
hearing problems for the first time, and instruct them as to any special
equipment required.

Some employers fear that taking on a person with a disability will cost them
a great deal of money and disrupt the workplace, but equipment is rarely
expensive and can often be obtained, free of charge, through the Government’s
Access to Work scheme. The main focus has to be on changing people’s attitudes
towards people with hearing difficulties.

Case study: Vanessa Whitehouse
Increasing prospects

Being deaf should not deter you from finding, and keeping,
employment

When Vanessa Whitehouse applies for
jobs, she is reluctant to admit she is deaf in case it counts against her.
"I have always worried about writing ‘I am deaf’ on application
forms," she says. While being considered for her current job – project manager
for the offshore funds in Dublin and Europe at investment management company,
Barclays Global Investors – it was only at her third interview that she let on
about her disability.

Since she started working at BGI, she says the company has been
highly supportive and proactive in creating the right working environment. Her
line manager and HR have ensured she has the necessary tools to do her job.
Colleagues and business contacts all know she is deaf and have been educated
about how best to communicate and conduct meetings with deaf people.

During meetings colleagues know to look at Whitehouse when they
are speaking so that she can lip read. Interruptions can mean she loses the
thread of conversation, so people need to refrain from butting in, or get her
attention when they do it, so she knows who is speaking. BGI is now in
consultation with the RNID to improve employment conditions and prospects for
any other deaf and hard of hearing people who might join the company.

"There is a misconception that hiring a deaf person will
be expensive and mean lots of dramatic changes, but it’s actually very
easy," says Whitehouse. "Small changes need to be made and the main
thing is to raise awareness within the firm."

Since taking on Whitehouse, BGI is actively recruiting more deaf
people and offering a work experience placement to a student from the Mary Hare
School for the Deaf, with the possibility of a job at the end of it. As part of
the programme the company is running deaf and disability awareness courses for
all employees, run by the RNID. Those involved in the interview process will be
given interviewing training and other people who will be directly participating
in the programme will attend a one-day awareness course.

Useful contacts:

– Access to Work – www.employmentservice.gov.uk

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

– CIPD – www.cipd.co.uk/  020 8971 9000

– RNID – www.rnid.org.uk/
 0808 808 0123

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Union claims supply teacher agencies are profiteering
next post
Companies must respond to unsuccessful applicants

You may also like

Dallas Cowboy Cheerleaders receive 400% pay rise

4 Jul 2025

FCA to extend misconduct rules beyond banks

2 Jul 2025

‘Decisive action’ needed to boost workers’ pensions

2 Jul 2025

Business leaders’ drop in confidence impacts headcount

2 Jul 2025

Why we need to rethink soft skills in...

1 Jul 2025

Five misconceptions about hiring refugees

20 Jun 2025

Forward features list 2025 – submitting content to...

23 Nov 2024

Features list 2021 – submitting content to Personnel...

1 Sep 2020

Large firms have no plans to bring all...

26 Aug 2020

A typical work-from-home lunch: crisps

24 Aug 2020

  • Empower and engage for the future: A revolution in talent development (webinar) WEBINAR | As organisations strive...Read more
  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+