Health and beauty retailer Superdrug has shifted its entire recruitment process online to cope with a recent surge of job applications.
The move followed the success of a standard online job-board recruitment campaign for store managers and pharmacists, which attracted more than 10,000 CVs in only five months.
Kate Parkes, HR manager at Superdrug, admitted the company struggled to cope with the volume of applications. “We had a fantastic response, but as we then administered applications using spreadsheets and e-mail, processing this amount of CVs was hugely time-consuming,” she said.
To address the situation, Superdrug moved all of its recruitment advertising online, including senior roles, using technology from supplier Jobpartners.
The ActiveRecruiter system enables Superdrug to track job applicants from interview to appointment, monitor advertising referrals and manage the recruitment process more efficiently.
Parker estimates that Superdrug receives up to 3,000 CVs a month – something it would not have been able to cope with before.