Survey finds that gift packs solve present-purchasing dilemma for wide range of gifting occasions

Theatre Tokens, the only national theatre gift vouchers, has launched its latest gift pack, perfect for rewarding, motivating and incentivising staff, customers and suppliers throughout the year.

The new gift pack, which costs £35.99 or £55.99, includes either £30 or £50 worth of Theatre Tokens and a copy of ‘The Faber Pocket Guide to Musicals’ in an attractively designed gift box. Additional Theatre Tokens can be added to the box if desired.

The book, a 304 page guide to musical theatre by James Inverne with a foreword by Sir Cameron Mackintosh, is an informative and entertaining guide to the top one hundred greatest musicals.

Helen Jones, Marketing Manager at the Society of London Theatre (SOLT), which runs Theatre Tokens, commented: “Musicals are popular among theatregoers, so our new gift pack will give the recipient the chance to see a show of their choice and use this superb pocket guide to musicals to help them make their selection.

While planning this pack Theatre Tokens carried out a survey among its customers to gain a closer insight into their views on gift packs generally.

In reply to ‘For which occasion would you buy gift packs?’ a resounding 96% of respondents stated that they would purchase Theatre Tokens gift packs for a wide range of key gift occasions including birthdays, Christmas, Mother’s and Father’s Days as well as to mark special celebrations such as anniversaries, weddings and retirement.

When asked ‘What special gift would you be most interested in purchasing as part of a Theatre Tokens gift pack?’ a high proportion of respondents requested a theatre-themed gift book. Other popular choices for inclusion in the gift pack were miniature opera glasses and a theatre-themed bookmark.

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Helen continued: “Theatre vouchers continue to be very popular with the public and the survey results show that they are suitable for any special occasion. 

“So, it is not surprising that we have seen and continue to see this reflected in their popularity as an employee incentive to motivate and recognise staff where they are viewed as an imaginative and exceptional reward.”