Learning engagement may sound like yet another buzz phrase, but it is a key factor in any company's growth. Research shows that businesses with highly-engaged employees are less likely to suffer retention problems, avoid costly recruitment drives, and enjoy better morale.
Global HR and consulting firm ISR claims that better engagement benefits company coffers. Its June 2006 survey Engaged Employees Help Boost the Bottom Line, based on responses from 664,000 staffworldwide, found a gap of almost 52% in the one-year performance improvement in operating income between companies with highly-engaged employees and those with low engagement scores.Businesses with high employee engagement enjoyed a 27.8% improvement in earnings per share, compared with an 11.2% decline in those suffering with low engagement levels, according to the survey.
Business coach and engagement specialist Anna Farmery claims the bottom line only increases when a company and its employees move at the same pace, something that will only happen through engagement.
This comes becauseofthree things:
Companies need to recognise that people have a choice (ie, they can take their skills elsewhere)
Any plans or ideas should also be translated at individual level
A firm should include rewards tailored to individuals. This could be anything from money to a simple thank you or career development.
"Learning engagement is all about personalising," Farmery says. "You need to choose the right tool to deliver the development and introduce a feedback loop."
Engagement is a human trait that people need, want and strive for, says Tim Andrews, managing director of Stretch Learning. He defines disengagement as people feeling disconnected, talked down to, being told what to do, and not feeling part of the group, the ideas, the content, or the process they're involved in.
At Dow Chemical Company, which has 43,000 staffworldwide and an annual turnover of $46bn (£23bn), engagement in learning is a key part of its structure.Leaders are responsible for adopting clear annual goals and communicating them throughout the organisation.
For their part, staff must align their annual performance plan, maintained through Dow's global online HR system, wi