The Support Economy by Shoshana Zuboff and James Maxmin


The capitalism of Henry Ford is outmoded. This book looks at what comes next …








The Support Economy
By Shoshana Zuboff and James Maxmin
Publisher: Allen Lane
Pages: 480, Price: £13.99, ISBN: 0713993200


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A blend of business vision, history, social psychology and economics, this text argues that people have changed more than the corporations upon which their well-being depends. In the chasm that separates the new individuals from the old organizations is the opportunity to forge a capitalism suited to contemporary life. The book develops the principles of a third force – an enterprise logic called “distributed capitalism”. With new markets and new technologies, this creates conditions for the next phase of economic growth in which the individual end consumer is recognized as the source of all value, all cash flow, and all wealth.

“The Support Economy is a dazzling display of intellect with heart – brilliant, important, and sound. Read it or be left behind in the dust”
Daniel Goleman, author of Emotional Intelligence, co-author of Primal Leadership

“The Support Economy is a superbly written tour de force … a profound book that will affect the future of business practice”
Thomas K. McCraw, Pulitzer Prize-winning historian and Straus Professor of Business History, Harvard Business School

“The Support Economy is a masterpiece … This is a must-read for those wanting to be key builders of business in the 21st century”
George M.C. Fisher, retired chairman and CEO of Eastman Kodak Company and former chairman of Motorola, chairman of the National Academy of Engineering

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