Electrical retailer Dixons is launching a package of work-life balance initiatives to help improve staff motivation and productivity.
The group's HR director for central operations, Liz Purdy, hopes its online job-share register and voluntary work in the community scheme will improve its staff's working lives.
"If staff have a good balance between their professional and personal life they are a lot more motivated and productive, which we want to encourage," she said.
Other initiatives to improve employee work-life balance, trialled at the firm's head office last week, included talks on time management and access to an online shopping service.
Staff also benefited from reflexology sessions and Indian head massages during the trial which coincided with work-life balance week.
Dixons has recently introduced a new focus on HR as a core strand of its business and is hoping that improving work life balance will have an impact on its ability to attract talent.
"We must focus on people strategy to help us attract and retain the best people. Work-life balance is a big part of that," said Purdy.