Almost
90 per cent of professionals would forfeit up to 40 per cent of their salary,
or £13,253* a year on average for a better work-life balance, according to
research.
The
survey, carried out by IT company Parity, found that 78 per cent of the working
population would remain in their job because of its flexible working
opportunities.
Barbara
Greenway, managing director at Parity’s training division, said: "A year
on from last April’s Flexible Working Legislation, it appears the UK is finally
catching up with its European counterparts in the value it places on a healthy
work-life balance.
"Today,
employees are motivated by more than just the size of their pay cheque.
Organisations must adapt to encourage flexible ways of working to attract and
retain staff. However, this doesn’t just affect the HR department," she
warned. "There has to be understanding company-wide, and policies
outlining how home and flexible working can work for everyone."
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*Based
on 40 per cent of average gross annual pay in London, ONS, 2003