Young recruits have negative perceptions of big firms

entering the jobs market are increasingly turning away from large corporations,
as they associate them with a lack of creativity, long working hours and

from business education charity businessdynamics, reveals that young people
perceive the UK’s larger companies to have all the negative aspects of working

to the research, two-thirds (67 per cent) of young people believe that large
companies are less creative, and that small companies offer more opportunities
to be creative.

half (46 per cent) believe that working in a large company is likely to be more
stressful than working in a small one, while almost two-thirds believe they
will be more highly valued by small companies.

400 14 to 19-year-olds questioned said the main advantage of working at a big
company is the level of financial rewards on offer.

By Ross Wigham

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