The Pocket meida coach
Author: Alan Stevens
Price: £9.99
Published by: howtobooks
Contact www.howtobooks.co.uk
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ISBN 1-84528-074-1
Any manager who fears contact with journalists would do well to become acquainted with this book. It gives advice on handling all types of situations from self-promotion to dealing with a crisis.
Its forte is the checklists and guides at the end of each chapter and its insight into the workings of the journalists’ mind.
This is a useful book, slightly thin, but very portable and practical. ‘Handy’ is the adjective which comes to mind.
Useful? Four stars
Well written? Four stars
Value for money? Three stars
