Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

GraduatesRecruitment & retention

Graduate recruitment investment reaps return of more than 500%

by Mike Berry 28 Oct 2009
by Mike Berry 28 Oct 2009

Businesses that invest in graduate recruitment see a return on investment of more than 500%, according to a new study.


The Lancaster University research found graduates pay for themselves 20 months from their start date and by their third year, mid-sized graduate recruitment and training programmes – those which involve the hiring of 170 graduates – generate a £5.30 return for every £1 invested.


The formula identifies the ratio between the cost of investment in a graduate and how much a graduate ‘earns’ for a business. The findings challenge the decision by some businesses to stop graduate recruitment schemes or not hire at all due to their initial costs.


Anthony Hesketh, who conducted the research, said: “We know that in these tough economic conditions businesses are considering the value of graduate recruitment, however they remain a vital source of future capability for organisations. The report clearly reveals that while it is a front-loaded investment, businesses do enjoy substantial returns from the 20-month mark and overall find themselves at a financial advantage from working with graduates.”


Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

The research as been backed by professional services firm PricewaterhouseCoopers, which recruited 1,000 graduates this year and plans to hire a further 1,000 in 2010.


Carl Gilleard, chief executive of the Association of Graduate Recruiters, said: “Many of our members continue to engage in graduate recruitment – even during this tough economic climate. Past experience tells us that businesses that close their graduate talent pipeline, even for a short period, find themselves at a commercial disadvantage when the upturn comes as they do not have the talent in place to respond quickly to improved market conditions.”

Mike Berry

previous post
Flexible approach to equal pay
next post
Disability needs of staff and customers neglected by employers

You may also like

How neuroscience can unlock employee recognition

22 May 2025

Workers ‘wait and see’ as companies struggle to...

16 May 2025

Immigration white paper: 10 key points and reaction

12 May 2025

So what does the election of a new...

9 May 2025

Rumours during recruitment: how should HR respond?

9 May 2025

Teacher apprenticeship route to be tied to school...

9 May 2025

British Steel to resume recruitment

8 May 2025

Young people are less work-ready, say employers

7 May 2025

M&S pauses hiring as it deals with cyber...

2 May 2025

Top 10 HR questions April 2025: increases to...

2 May 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+