20,000th employer to sign Skills Pledge is Blackpool Pleasure Beach

Blackpool Pleasure Beach has become the 20,000th employer to sign the government’s Skills Pledge.

The amusement park, which employs 200 full-time staff and 800 seasonal workers, has signed the pledge – a guarantee to train staff to Level 2 standard – in an effort to formalise and develop its training courses.

Pamela Roberts, head of HR at Blackpool Pleasure Beach, said: “We have a long history as one of Britain’s top tourist attractions and, while we have always been committed to training, making the Skills Pledge reinforces this.

“It’s a great way to ensure we have a fully-trained team in place to provide a safe and enjoyable environment for our visitors to experience everything Pleasure Beach Resort has to offer.”

Kevin Brennan, minister for further education and skills at the Department for Business, Innovation and Skills, added: “It’s encouraging to see the 20,000 employer barrier broken – the Skills Pledge is now helping those organisations to invest in training, increase efficiency and improve customer service.

“Although many organisations are affected by the current economic environment, employers clearly recognise the importance of continuing to commit resources to training and skills.”

Employers were initially hesitant to sign the pledge, launched by the government in 2007 in the wake of the Leitch Review, but pick-up has increased rapidly this year.

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