An Internet chat room will form part
of an army recruitment drive in Scotland.
Glasgow-based recruiters Search
Consultancy, which recently won a recruitment contract to advertise for 2,000
soldiers, is setting up a website where potential applicants can talk to young
recruits about their experiences.
As well as using traditional press
and TV advertising, Search is instigating less conventional approaches. These
include cinema days, which show films about army life, and a “try before you
buy” scheme which allows people to spend a day in the army before they sign up.
Peter Cruickshank, director of
Advance, the division of Search Consultancy set up to recruit for the Army,
said, “The Army offers the widest number of career opportunities of any UK
organisation and provides the chance to study up to degree level whilst earning
upwards of £198 per week from the age of 17.
“Whether it’s electrical or mechanical
engineering, telecoms or information technology there is a huge choice for
young people looking for a challenge.”