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BonusesLatest NewsRetail

Asda execs to go without annual bonus, reports suggest

by Jo Faragher 3 Mar 2025
by Jo Faragher 3 Mar 2025 The supermarket's market share has declined after lower than expected Christmas sales
Pajor Pawel / Shutterstock.com
The supermarket's market share has declined after lower than expected Christmas sales
Pajor Pawel / Shutterstock.com

More than 10,000 managers at supermarket chain Asda will not receive a bonus this year after its market share has shrunk.

Asda had its worst Christmas performance in 10 years, while its market share shrunk from 13.7% to 12.6%. It is due to release its annual report at the end of this month.

Around 10% of Asda employees received a bonus last year, but reports in The Telegraph suggest that the usual annual bonus given out to senior staff in the first three months of the year will not be awarded.

Asda

Asda workers advance to final stage in equal pay claim 

Asda to raise pay for 120,000 hourly-paid store employees 

The supermarket’s bonus scheme typically covers around 10% of its 134,500 employees, equating to approximately 14,000 workers.

One former senior employee told the paper that morale would be “rock bottom,” and warned that some managers could look for new opportunities elsewhere.

A recruiter suggested that missing out on bonuses could lead to “anarchy” within the company, according to the report.

Last month, Asda workers advanced to the final stage of their equal pay claim, when a tribunal found that 12 out of 14 female claimants could fairly compare their work with that of male workers in distribution centres.

Asda has publicly cited financial pressures in the past as a reason for resisting these claims. The final compensation value of the claim, if successful, could be as much as £1.2 billion.

The supermarket appointed a new executive chairman, Allan Leighton, in November 2024. Leighton was on the executive team at Asda in the 1990s and was credited with turning it around prior to its sale to Walmart.

Moshin Issa stepped down from the CEO role in September, and the supermarket is still looking for a chief executive. Asda was acquired by the billionaire Issa brothers in 2021 alongside private equity firm TDR Capital.

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Jo Faragher

Jo Faragher has been an employment and business journalist for 20 years. She regularly contributes to Personnel Today and writes features for a number of national business and membership magazines. Jo is also the author of 'Good Work, Great Technology', published in 2022 by Clink Street Publishing, charting the relationship between effective workplace technology and productive and happy employees. She won the Willis Towers Watson HR journalist of the year award in 2015 and has been highly commended twice.

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