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Latest NewsRetailJob creation and lossesRedundancy

Asda to cut store bakery roles

by Ashleigh Webber 14 Apr 2021
by Ashleigh Webber 14 Apr 2021 REUTERS / Alamy Stock Photo
REUTERS / Alamy Stock Photo

Asda is expected to cut hundreds of jobs in its store bakeries in response to changing consumer habits.

The supermarket chain has started a consultation period with staff about changing to a centralised bakery operation where pre-baked goods are delivered into stores each day.

Proposing job losses

Asda restructure set to impact 5,000 jobs

Can you afford to make staff redundant?

According to The Mirror, some 1,200 roles are set to be affected. The company hoped to redeploy as many of the affected employees as possible into alternative roles, with redundancy used as a last resort.

Derek Lawlor, Asda chief merchandising officer, said “The current in-store bakery model has restricted our ability to respond to changing customer demands and offer them the speciality products and freshly baked goods they want to buy throughout the day.

“The changes we are proposing will deliver a much better and more consistent bakery offering for customers across all our stores. We know these proposed changes will be unsettling for colleagues and our priority is to support them during this process.”

The proposal follows a shift in customer buying behaviours, with demand for speciality breads, wraps, bagels and pancakes outstripping traditional loaves.

The plans follow proposals to scale back certain office functions, restructure some store management roles, and close its home shopping depots in Dartford and Heston. Almost 5,000 employees are expected to be affected by these proposals, which were announced in February.

Asda is expected to be acquired from US retail giant Walmart by petrol station operator EG Group and TDR Capital. The deal is subject to the approval from the Competition & Markets Authority.

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Ashleigh Webber
Ashleigh Webber

Ashleigh is editor of OHW+ and HR and wellbeing editor at Personnel Today. Ashleigh's areas of interest include employee health and wellbeing, equality and inclusion and skills development. She has hosted many webinars for Personnel Today, on topics including employee retention, financial wellbeing and menopause support. Prior to joining Personnel Today in 2018, she covered the road transport sector for Commercial Motor and Motor Transport magazines, touching on some of the employment and wellbeing issues experienced by those in road haulage.

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