Brand engagement specialist, Avvio, has just been appointed by the Yell Group to provide a high-quality internal communication campaign planned to launch later this summer.
Avvio beat off competition from two other agencies to win the contract and was chosen because of its previous experience with similar campaigns.
In the past, Avvio has worked with Blue Chip companies like Vodafone and Sky on other large internal communication projects.
Avvio will be responsible for the messaging and tone of the campaign, the details of which cannot be disclosed, which is expected to create a strong sense of unity and expectation among the workforce.
Avvio Managing Director, Duncan Gardner, is thrilled that Yell has recognised the expertise that his team can bring to the table.
He said: “This is another significant business win for us and illustrates that, as a company, we are trusted to deliver effective internal communications campaigns at many different levels.”