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Monthly e-mail surveys are sent to 1,000 BBC staff to monitor the effectiveness of the director general's organisational changes and the corporation's internal communications strategy.
At the Measuring the Value of Internal Communications conference in Dublin, the BBC's head of internal communications Russell Grossman said that the quantitative surveys consist of six questions on employees' understanding of the corporate message.
"These surveys guarantee confidentiality and contain a comment box which gives colour to our quantitative information," said Grossman.
The response rate is around 20 per cent, and the results are presented to BBC managers in team briefings and to the executive committee.
"Our role in internal communications is to explain the pressure for change and the employee surveys are a measure of the effectiveness of our role," Grossman says.
Grossman plans to report on the effect of the wider business measures on employees this month. Measures which may be disclosed include the amount of money spent in programme making and the cost savings achieved by the organisation.
By Karen Higginbottom
