Personnel Today
  • OHW+
  • Resources
    • Clinical governance
    • Disability
    • Ergonomics
    • Health surveillance
    • OH employment law
    • OH service delivery
    • Research
    • Return to work and rehabilitation
    • Sickness absence management
    • Wellbeing and health promotion
  • Conditions
    • Mental health
    • Musculoskeletal disorders
    • Blood pressure
    • Cancer
    • Cardiac
    • Dementia
    • Diabetes
    • Respiratory
    • Stroke
  • CPD
  • Webinars
  • Jobs
  • Personnel Today

Personnel Today

Register
Log in
Personnel Today
  • OHW+
  • Resources
    • Clinical governance
    • Disability
    • Ergonomics
    • Health surveillance
    • OH employment law
    • OH service delivery
    • Research
    • Return to work and rehabilitation
    • Sickness absence management
    • Wellbeing and health promotion
  • Conditions
    • Mental health
    • Musculoskeletal disorders
    • Blood pressure
    • Cancer
    • Cardiac
    • Dementia
    • Diabetes
    • Respiratory
    • Stroke
  • CPD
  • Webinars
  • Jobs
  • Personnel Today

Bullying and harassmentEmployee engagementEthicsHealth and safetyLatest News

BrewDog accused of promoting workplace culture of fear

by Jo Faragher 10 Jun 2021
by Jo Faragher 10 Jun 2021 Pic: Home Bird / Alamy Stock Photo
Pic: Home Bird / Alamy Stock Photo

Craft beer company BrewDog has been accused of toxic employment practices in an open letter from former employees.

Sixty-one former employees, plus “45 (and counting)” others who did not feel safe to include their names or initials, published an open letter on Twitter and other social media platforms claiming BrewDog is built on a “cult of personality”.

Workplace culture

Understanding and addressing workplace bullying 

Anti-harassment policy

They accuse the company of seeking publicity to further its business goals, including claims the founders changed their names to Elvis to support a new product launch, that they publicised ‘pawternity leave’ for staff with pets but never allowing staff to take it, and that they said they sent “protest beer” to Russia but did not.

They add that the company made claims about “wanting to save the planet” but chartered flights across the Atlantic and slashed proceeds from a charity product.

“By placing personalities at the centre of your messaging, you have inflated egos and fostered a culture within craft beer that defies founders and gives weight to sexist and misogynistic brewers who claim to be standing up for free speech”, the letter continues.

It includes claims that working at the company led staff to become mentally ill, and that some felt uneasy when asked to cut corners in terms of health and safety.

An open letter, to BrewDog. pic.twitter.com/xEd3B83qot

— Punks With Purpose (@PunksWPurpose) June 9, 2021

“It doesn’t matter which part of the business we worked in… we all felt that in our day-to-day working lives, there were at best hurdles, and at worst genuine safety concerns,” it says.

“So many of us started our jobs there eagerly, already bought into the BrewDog ethos, only to very quickly discover that ‘fast-paced’ meant ‘unmanageable’ and ‘challenging’ meant ‘damaging’.

“Put bluntly, the single biggest shared experience of former staff is a residual feeling of fear. Fear to speak out about the atmosphere we were immersed in, and fear of repercussions even after we left.”

The letter claims that the “responsibility for this rotten culture” lies with BrewDog co-founder James Watt, saying “in the wake of your success are people left burnt out, afraid and miserable”.

Watt responded to the claims with this statement: “At BrewDog our people are our main priority, which is why the open letter we saw on Twitter was so upsetting, but so important. Our focus now is not on contradicting or contesting the details of that letter, but to listen, learn and act.

“At BrewDog we are focused on building the best business we can. We have always tried to do the best by our team – we do have many thousands of employees with positive stories to tell as a result. But the tweet we saw last night proves that on many occasions we haven’t got it right.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

“We are committed to doing better, not just as a reaction to this, but always; and we are going to reach out to our entire team past and present to learn more. But most of all, right now, we are sorry.”

Change management opportunities on Personnel Today

Browse more Change management jobs

Jo Faragher

Jo Faragher has been an employment and business journalist for 20 years. She regularly contributes to Personnel Today and writes features for a number of national business and membership magazines. Jo is also the author of 'Good Work, Great Technology', published in 2022 by Clink Street Publishing, charting the relationship between effective workplace technology and productive and happy employees. She won the Willis Towers Watson HR journalist of the year award in 2015 and has been highly commended twice.

previous post
Woman’s transgender views a philosophical belief, EAT rules
next post
Workers took double number of sick days in 2020

You may also like

Fewer workers would comply with a return-to-office mandate

21 May 2025

Pay awards in real terms could fall for...

21 May 2025

Ryanair demands flight attendants pay back salary increase

21 May 2025

Consultation launched after Supreme Court ‘sex’ ruling

20 May 2025

Uncertainty over law hampering legal use of medical...

20 May 2025

Black security manager awarded £360k after decade of...

20 May 2025

Employers ‘worryingly’ ignorant about stress risk assessments

20 May 2025

UK and EU agree to collaborate on ‘youth...

19 May 2025

Immigration white paper: which jobs will be affected?

19 May 2025

Awareness weeks fuel spike in demand for mental...

19 May 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • OHW+
  • Resources
    • Clinical governance
    • Disability
    • Ergonomics
    • Health surveillance
    • OH employment law
    • OH service delivery
    • Research
    • Return to work and rehabilitation
    • Sickness absence management
    • Wellbeing and health promotion
  • Conditions
    • Mental health
    • Musculoskeletal disorders
    • Blood pressure
    • Cancer
    • Cardiac
    • Dementia
    • Diabetes
    • Respiratory
    • Stroke
  • CPD
  • Webinars
  • Jobs
  • Personnel Today