business practice enhances creativity and significantly improves profitability,
according to a poll of business leaders.
survey of 210 chairmen and chief executives has found that 76 per cent believe
corporate social responsibility improves creativity while 73 per cent
think it leads to better profitability.
78 per cent said competitiveness would only be improved if responsible practice
was integrated throughout the whole business.
research, carried out by CSR group Business in the Community, examined the
views of business leaders from 10 European countries, including the UK.