Change of culture for jeans giant

Levi’s, the jeanswear giant, is undertaking a massive culture change
programme in a bid to improve the company’s fortunes. Hit hard by the
competitive nature of the jeanswear market, Levi’s has had to slash its UK
workforce by a quarter and rethink strategies to invigorate its people. Levi’s
UK HR director, Bruce Robertson, told Personnel Today about his efforts.