Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

HR strategyLearning & developmentEmotional intelligenceEmployer branding

Charlton reviews

by Personnel Today 6 Sep 2005
by Personnel Today 6 Sep 2005

poisitive book.jpg   Positive Thinking, Positive Action

by Douglas Miller

BBC Books

£7.99


Little is as emblematic of modern life as corporate and product brands. Each day our senses are assailed by them, be they clothing labels or fizzy drinks. Many have been so suckered by the brand con trick that they are slaves to its shallowness.

I predict it won’t be long before individuals create their own brands.

Personal brand building features in Douglas Miller’s book Positive Thinking, Positive Action, which purports to give simple advice on how to take a more positive approach to life in general and objectives in particular.

He lists descriptive words that readers can use to build their own brands. These include, ‘trusting’, ‘confident’, ‘challenging’, ‘energetic’ and ‘optimistic’, which sound remarkably like the qualities listed by my local MP when she sought my vote at the last general election.

The ones I would have chosen, such as ‘power-mad’, ‘shallow’ and ‘hypocritical’, were surprisingly, absent, but that’s the great thing about building your own brand – it’s in your hands.

Miller also suggests that readers build their own personal mission statements. What worries me is that some already have. Such silliness gives positive thinking a bad name, and Miller ought to have known better than to include them.

Otherwise, the book sticks to sensible positive thinking territory, and is an easy-to-read explanation of how to achieve life and career goals.

This leads us to SMART, SMARTER and GOAT territory.

As training managers, you will know all about SMART. GOAT, however, stands for Goal, Objective, Aim, Target.

Miller says that we must add Energising and Reviewed to make our objectives SMARTER: Specific, Measurable, Action-based, Realistic, Timed, Energising and Reviewed.

He uses case studies as proof for his theories. But, for training folk, the most useful features are the exercises that measure an individual’s potential.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

And who knows? You may have a SMARTER GOAT on your hands – or at least in your team.

Positive Thinking, Positive Action, by Douglas Miller, BBC Books, £7.99



Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
BBC unveils HR supplier shortlist
next post
Assessments jeopardise government skills plan

You may also like

Employers bemoan Gen Z’s lack of ‘work readiness’...

24 Jun 2025

Employees want more upskilling and apprenticeships to narrow...

20 Jun 2025

AI is here. Your workforce should be ready.

18 Jun 2025

CIPD Festival of Work: ‘Wellbeing is not an...

11 Jun 2025

Multiverse to open up 15,000 apprenticeships

9 Jun 2025

Education secretary sets out priorities for Skills England

2 Jun 2025

University of Salford launches Better Working Lives cluster

14 May 2025

Investing in skills when budgets are tight

12 May 2025

Why HR burnout is a strategic issue

12 May 2025

Eight ways to best support grieving employees

6 May 2025

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+