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Personnel Today

Expert’s view

by Personnel Today 19 Nov 2002
by Personnel Today 19 Nov 2002

Nicholas
Wright explains how to get the best out of staff surveys

Nicholas
Wright leads internal communication practice at PR agency Fishburn Hedges. He
has worked as a consultant and held similar internal communication posts at
Boots and Lloyds TSB.

How
do you determine the content of a survey?

One
method I’ve used has been a core questionnaire (put together with input from
all the businesses) and then a short set of ‘bolt-on’ questions for each
business.

How
are companies running surveys?

Many
companies are exploring online polling – ask the ‘big’ question at the
beginning of the week; get responses with say a 48-hour deadline, and, with
appropriate software, turn it into results and e-mail a follow-up questionnaire
to the employee audience by the end of the week. Motorola created a ’60-second
survey’. Conducted every other week, and limited to six multiple choice
questions with an opportunity for extra comment, results can be viewed
immediately by users.

What
constitutes a successful survey for you?

That
it is both global and local, trend-based, action orientated and linked to other
research. The holy grail for employee research is to link it consistently with
external customer research – in this way you can establish whether the more satisfied
employees are delivering greater customer satisfaction.

Personnel Today
Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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