Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise

CIPDLatest NewsHR practiceEmployee opinion surveysThe HR profession

Few employees think HR vital for business survival

by Kat Baker 10 Aug 2009
by Kat Baker 10 Aug 2009

Just 5% of employees recognise HR as being fundamental to business survival, a survey has revealed.

Research conducted by the European Leadership Programme (ELP) also found more than a quarter of employees felt HR expertise was the least important skill for their CEO to possess when leading their organisation through the tough economic climate.

But the survey of 1,000 UK-based executives also showed 42% believed their CEOs needed more HR support.

Ashley Ward, founder of ELP, said: “The core elements for business survival – people, strategy and financials – must all be equally represented. When one starts to lag behind, an organisation can enter dangerous territory.

“Organisations need to keep investing in HR. Your team may not recognise the role that HR plays within the company every day but they do realise when it’s lacking and their motivation wanes.”

Rebecca Clake, advisor on organisation and resourcing at the Chartered Institute of Personnel and Development, told Personnel Today that HR professionals must focus on how they are perceived within their business to ensure employees were aware of their initiatives and the contribution they made.

She said: “It’s important that HR demonstrates the contribution it can make to the business. The fact that times are difficult at the moment is an opportunity to rise to the challenge.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

“HR needs to think about the way they are perceived in their business. They need to have an ongoing relationship and dialogue with their people to get feedback, and think who their stakeholders are and the impression they need to portray. You can’t just do a PR campaign saying this is what we are doing.

“HR is essential, not just for surviving but thriving in the long term.”

Kat Baker

previous post
UK holiday entitlement: how does it measure up internationally?
next post
Protecting your personal brand: top tips

You may also like

Sandie Peggie launches fresh legal action against NHS...

3 Sep 2025

How to stop flying blind with workforce planning

3 Sep 2025

Specsavers director suspended over wrongful expense claims of...

3 Sep 2025

Salesforce cuts 4,000 customer service roles as AI...

3 Sep 2025

New ‘failure to prevent fraud’ law a ‘game-changer’

2 Sep 2025

PCs removed from firearms unit after Tallia Storm...

2 Sep 2025

Top 10 HR questions August 2025: Conduct outside...

2 Sep 2025

Nestlé sacks CEO over ‘undisclosed’ romantic affair

2 Sep 2025

Revolut employees to receive share sale payout

2 Sep 2025

Personnel Today Awards 2025 shortlist: Health and wellbeing

2 Sep 2025

  • Work smart – stay well: Avoid unnecessary pain with centred ergonomics SPONSORED | If you often notice...Read more
  • Elevate your L&D strategy at the World of Learning 2025 SPONSORED | This October...Read more
  • How to employ a global workforce from the UK (webinar) WEBINAR | With an unpredictable...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise