Firms turn to digital TV to recruit staff

Rentokil
Initial and Wolverhampton & Dudley Breweries are to start recruiting using
interactive digital TV after signing up with the Job Channel.

W&DB
aims to recruit staff for its 550 unbranded pubs and restaurants and has
launched a three-month trial with the Job Channel.

The
firm is looking to fill a range of positions, including trainee assistant
retail managers, trainee retail managers and licensed retail managers, through
the interactive system, which will reach an estimated audience of around 16
million.

Potential
candidates will be able to browse the vacancies and then apply via the TV set
or through the company’s SMS text message service.

Kristy
Rowlett, group recruitment manager for the retail division at W&DB,
explained the firm hoped to use the scheme as part of its overall recruitment
strategy.

"We’ve
got a three-month trial and so far we’ve had an excellent response. We’re
always looking at ways of attracting new people and the proof will be if we
make any appointments because of this.

"We
use traditional and Internet advertising, but we’re concerned that not
everybody interested in pub work has access to the Web, so we’re trying
interactive TV," she added.

Five
Rentokil divisions have also signed up with the Job Channel, as part of a
12-month campaign.

The
five independent companies, responsible for around 1,000 staff, are looking to
fill various positions around the country through the interactive TV platform.

Mark
Godfrey, divisional manager at Rentokil Initial, said, "To rely solely on
traditional recruitment methods is inefficient and interactive television is an
effective solution."

By Ross Wigham

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