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Personnel TodayFreelance workers

Freelancers’ popularity grows in PR

by Personnel Today 21 Nov 2000
by Personnel Today 21 Nov 2000

 

Public relations companies are increasingly using a freelance workforce, a study has found.

A survey by Leeds Metropolitan University says the advantages of employing freelancers include their flexibility and the fact that they give companies access to specialist skills which may be expensive to run on a full-time basis.

The study, carried out on behalf of a freelance agency Prxchange, was based on interviews with 986 freelancers and 421 clients.

Employers cited costs and the absence of overheads as the main benefits involved in using freelancers.

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The survey revealed that 67 per cent of organisations employ more than one freelancer at the same time. It also found that employers are using more freelancers than last year and expect to use the same number or more next year.

More than half the freelancers questioned (51 per cent) said they were more productive when freelancing, with the main factors being “fewer interruptions” and fewer “unnecessary meetings”.

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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