Personnel Today's management resources series is set to grow with the launch of the new One-Stop Guide to Employer Branding.
The guide, which is due to be released at the end of this month, gives a practical insight into all areas of employer branding - from understanding the branding process and learning how to create a branding framework to communicating a company's values effectively, it offers valuable, often complex information, presented in plain English.
Communicating the right message to both your customers and your staff is hard to get right. And, according to the guide's author, Kay Thorne, ensuring that your people brand matches your marketing brand can be vital to a company's success.
Thorne, founder of the Inspiration Network as well as a well-known coach, consultant and author, states that employer branding is "the glue that holds all the different components of the organisation together". This, she says, ensures employee and customer loyalty, which in turn leads to business growth.
Key chapters in the guide include:
- Employer branding - what it is and why it matters
- The process
- Creating a framework for branding your organisation
- Developing your people
- How to communicate the employer brand message internally
- Using employer branding to gain competitive advantage
- What is the future for employer branding?
- Putting employer branding into practice - case studies
Look out for more information on HR Resources over the next few weeks to find out how to order your copy of this new guide.
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