The way people are presenting their curriculum vitae - the universal passport to career opportunities - is changing as digital technology now allows jobseekers to build online multi-media presentations.
Technology developed in the US allows candidates to create what is being called a 'visual CV', and include images, pdf files, charts and graphs, weblinks, online video and work samples, alongside the traditional text.
But, as a growing number of professionals in the UK embrace the concept, lawyers are warning it could expose employers to a greater risk of discrimination during the recruitment process.
At the company synonymous with the trend, Visualcvs.com, marketing director Pierce Resler says the benefit of a CV with all these bells and whistles is that it helps jobseekers stand out from the crowd.
She says the firm has also made it extremely easy for people to build their own visual CV by offering free access to its software, which individuals can use to download the applications they want to include. The CV is then hosted online by the company, allowing the person to send a URL link to their CV out to prospective employers or anyone else they might want to see it.
"A lot of people have a public version that acts as a consistent professional representation anywhere online, whether accessed as a button on an e-mail signature, via a social networking website such as Facebook or LinkedIn, or on a website or blog," says Resler.
The concept seems to be popular, with Resler claiming an "extensive take-up" of visual CVs since the company launched at the start of the year, with registered users in more than 120 countries. And it is not just people working in new media, IT and advertising that are using the technology. According to Resler, they come from a host of different professions.
She adds: "We had a competition to find the best examples, and a garden designer won. We also have management consultants who are using the platform to include strategy presentations, and CEOs who, for example, might embed a broadcast interview to demonstrate their media profile."
As with a lot of new business concepts and technology, the UK is lagging behind the US in its adoption of visual CVs, or similar creations, such as personalised video presentations. In fact, in a recent survey of 5