London is the world’s favourite conference destination beating Barcelona, Paris and New York in a global poll.
The results of the survey, carried out among readers of business tourism magazine Conference & Incentive Travel, come as no surprise to David Hornby, commercial director of Visit London.
He said: “London has an unrivalled variety of unique and cutting-edge venues. It also has a wealth of creative and experienced talent.”
Vast and ultra-modern venues sit comfortably alongside the intimate and distinctive, he said.
Being a future Olympic host city will also prove a real selling point, attracting more group business to the capital, said Hornby, as former Olympic host countries benefited from the ‘Olympic effect’ before, during and even after the games.
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London also laid claim to being home to the UK’s favourite purpose-built venue, with Docklands-based conference, exhibition and events venue ExCeL taking the top honour.
Top Conference Destinations:
London
Barcelona
Paris
Dubai
Birmingham
Rome
Cannes
New York
Prague
Hong Kong
