Lorica alters organisational structure after significant growth

Lorica Employee Benefits is changing the shape of its business structure after significant growth achieved in the last two years.   The changes include re-shaping the business divisions, selectively increasing staff numbers and promoting five key people into new roles.

Business growth has been achieved through expanding service offerings resulting in increased customer numbers and revenues.  The company recorded a 24% increase in turnover last year, becoming one of the most successful benefit advisers in the country and attracting staff from competitive benefit providers.

 The internal restructure involves every part of the business and aims to enhance service and delivery for customers.  The largest focus is to offer multi-divisional administration, so there is one central point to ensure smooth operation for clients using one or more Lorica services.   The risk, claims and underwriting teams will also join together offering streamlined claims management.

Lorica’s six core offerings are corporate pensions (workplace savings and actuarial); flexible benefits; benefit and reward consulting; wealth management; employee financial education, as well as health, risk and wellbeing.

David Battle, Chief Executive of Lorica Employee Benefits, said, “Our company has grown, new divisions added and stronger teams created.  As we grow and our propositions develop, it is important that each product offering is fully integrated with the other to ensure we have a completely joined up approach for all our clients.

 “Research shows that 98% of customers recommend our services, yet as the economy and trading environment changes, it is important that we adapt to challenges now and in the future.  It is part and parcel of running a strong business to make sure it operates in the best possible way so we deliver the best advice and solutions for customers.”

The five promotions:

Nick Bushell, Sales Director for health, risk and wellbeing, assumes greater responsibility by taking on the management and direction of the Lorica Online flexible benefits team. This enables the flex and health and risk teams to work closely.

Matt Duffy is promoted to Head of Online Benefits and takes on responsibility for all flexible benefit sales. He and his team will support Nick in developing further capability for Cube and CubeUno sales within the other teams.

Louise Flowers takes on the new role of Head of Risk and Wellbeing, reporting to Nick Bushell. Louise will continue to hold responsibility for the newly created risk team and the claims and underwriting area, but will take on the additional responsibility of developing Risk and Wellbeing propositions.

Chris Downing is promoted to the role of Head of Client Delivery, also reporting to Nick.

Tobin Murphy-Coles assumes the role of Commercial Director. Tobin will focus on three strands of activity: continued development of client propositions; new business with Lorica’s largest prospects and taking new ranges of service into selected existing major clients; as well as Marketing, Telemarketing and Brand.

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