Fast-food giant McDonald’s is to create 4,000 jobs across the UK in response to soaring demand.
The company, which is serving two million more customers every month in the UK than last year, this morning launched a recruitment campaign to attract workers at all levels.
The new positions will boost the company’s workforce by 6% at a time when many employers are cutting jobs in response to the tough economic conditions.
McDonald’s ‘My McJob’ campaign will feature existing employees talking about the career benefits and job opportunities available.
Posters will be seen by about two million people each day. They will be displayed in McDonald’s 1,200 restaurants from today, as well as in print and online.
David Fairhurst, chief people officer at McDonald’s UK and northern Europe, said: “In 2006, we reclaimed the term ‘McJob’ with our iconic ‘Not Bad for a McJob’ campaign.
“Over the past two years, we have received considerable support from our employees, our customers and business leaders.
“We feel the time is now right to take another step forward and start celebrating the McJobs we offer. This campaign is an important milestone in the evolution of McDonald’s recruitment advertising – signalling a more confident and assertive attitude towards the McJob term.”
McDonald’s puts its strong growth down to menu changes, extended opening hours, restaurant refurbishments and the addition of free wi-fi.