North Tyneside Council is investing £131,000 in a four-year training programme designed to improve customer service across the organisation.
The training is being delivered by the Institute of Customer Service (ICS), which provides externally-recognised accreditation for participants.
The council hopes to put 1,000 employees through the programme in the next three years.
In the first phase, 37 participants – including directors or heads of service – will attend the training course.
Membership of the ICS will enable the council to train 30 coaches per year and two assessors, who will support the participants as they work through the programme.
Michelle Waters, training manager at North Tyneside Council, said: “We entered into this relationship with the ICS to honour our commitment to improving the skills of our front-line staff and any other employees who wanted to enhance their skillset and improve the delivery of service.”