Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Business performanceLatest NewsEconomics, government & businessHR practiceHR strategy

Nurture graduates in recession, even when not hiring

by Kat Baker 7 Jul 2009
by Kat Baker 7 Jul 2009

Employers must ensure that they remain visible to graduates during the recession – even if they are not hiring, leading graduate recruiters have said.

A survey by the Association of Graduate Recruiters (AGR) yesterday revealed that graduate vacancies had dropped by 25% while employers now received nearly 50 applications for every graduate position.

Carl Gilleard, chief executive of the AGR, warned that as employers cut back on the number of graduate jobs they offer, it is crucial that they do not stop communicating with university students as this could damage their ability to recruit graduates in the long-term.

He told Personnel Today: “When employers stop recruiting they tend to become invisible and, if that happens, when [the economy] takes off again their challenge to attract the best talent will be all the greater. Employers need to keep their profile and brand in front of students.”

Gilleard insisted employers must continue to attend careers fairs but be honest with graduates about their situation.

“Employers should still attend career fairs and talk to students to keep their profiles up, but they must be honest and not make false promises,” he said. “It’s not just about opportunities available in the next few months but in the next few years. Employers should be saying why not come to us in two or three years time.”

Leading HR professionals working in graduate recruitment, supported Gilleard’s calls and urged other employers to communicate clearly with universities to make sure graduates were aware of the opportunities still available.

Bob Athwal, head of graduate schemes at energy giant Npower – part of the energy and utilities sector which was the only sector to increase the number of graduate jobs available this year (an increase of 7%) – said employers must work together to get the message out to graduates that companies were still recruiting.

He said: “We all have a joint responsibility. During this downturn we need to work together to get the message across that there are still a huge number of companies recruiting.”

Athwal added that good communication with all applicants, especially those who were unsuccessful, was vital to ensure that companies could attract the best talent in the long-term.

He said Npower – which currently has 60 people on its graduate scheme – now sent all applicants personalised e-mails within 72 hours of an application to thank them for their interest, and offered all unsuccessful applicants feedback on their performance.

He said: “It’s really important to look after the ones who don’t make it because they are the ones who will feedback and could have friends more suitable for the role. Our process means they still feel positive about us and that’s really important for our brand.”

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

Alison Hodgson, the HR director for central resourcing at Royal Mail, added that it was vital employers increase their “accessibility” for graduates.

Speaking at the AGR annual conference she said employers should make their current graduates available to talk to students at careers fairs and to be shadowed by potential applicants to allow students to learn more about the challenges involved in the jobs, and what the organisation has to offer.

Kat Baker

previous post
Defined benefits schemes: closing them to future accruals
next post
HR news today: secret police pay deals; public sector pay freeze; recession update; dinner lady suspended over ‘bullying’

You may also like

Number of Neet women rises but figures fall...

23 May 2025

Bank holidays: six things employers need to know

23 May 2025

Unions ponder strike action after public sector pay...

23 May 2025

Personnel Today Awards 2025: Three weeks left to...

23 May 2025

Sighing in frustration at colleague was discriminatory, judge...

23 May 2025

Flexible working for teachers initiative extended

23 May 2025

Fire and rehire: the relocation question

22 May 2025

Public sector workers gain pay rises of up...

22 May 2025

Six ways to kickstart conversations about team stress...

22 May 2025

UK net migration slashed by half in one...

22 May 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+